So what can the subject be? Sometimes it's a person and what they experienced. Then the question becomes why should anyone be interested in the story of Joe or Jane Doe? There needs to be some unique matter about the person (or their experience) that causes curiosity about them, a type of intrigue that creates a hunger to know what happens next.
At this juncture, hearken to the post image. It's merely an athletic tote. Or maybe it's a travel bag. You know, there's a possibility that it's merely a storage bag filled with nondescript items that puff it out and make you wonder what's inside. Just image if it's an unclaimed item for sale at a public storage facility. Maybe it holds the stash that was part of the 1938 bank robbery. That one's not plausible because the bag wouldn't be made of synthetic fiber. Then again, maybe that old lost stash got transferred from the leather bag into the synthetic because (for some reason) the leather needed to be replaced with a more sturdy material. (See how that goes?)
The key is creating engagement with the audience. They may see the image but something needs to be added to the recipe to entice them to discover more - and keep learning more as the the story unravels.
So what's the story associated with the tote?
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